MIASIA GROUP

May 2025 – Vietnam & Southeast Asia

Miasia Group continues to demonstrate its leadership in franchise development by successfully connecting over 20 individual investors to join the expansion of the GS25 convenience store chain. This milestone reinforces Miasia Group’s role as a trusted partner for international retail brands seeking sustainable growth through franchising in Southeast Asia.

GS25, a well-known South Korean convenience store brand, has rapidly gained popularity in Vietnam and the region due to its modern retail format, diverse product selection, and strong brand recognition among young consumers. Miasia Group played a vital role in accelerating this growth by sourcing and onboarding qualified franchise investors eager to operate GS25 stores across various high-potential urban areas.

“Our goal is to empower aspiring entrepreneurs to partner with proven international brands,” said a spokesperson from Miasia Group. “By supporting GS25 with investor development, market insights, and franchise onboarding, we are helping create a scalable and locally relevant retail ecosystem.”

Through this initiative, Miasia Group provided end-to-end support, including franchise education, investment advisory, and connection to GS25’s operational teams. As a result, multiple new GS25 stores are now under development, contributing to the chain’s robust regional footprint.

This success is part of Miasia Group’s broader mission to act as a bridge between global consumer brands and local business communities, driving innovation and entrepreneurship throughout Asia.