MIASIA GROUP

Miasia Group has successfully supported the expansion of Starbucks Vietnam through its franchise development services, helping connect qualified investors with high-potential retail opportunities. One of the most notable outcomes of this collaboration is the opening of the new Starbucks Reserve store at Bitexco Financial Tower, a landmark development in the heart of Ho Chi Minh City.

As part of its broader vision to support global lifestyle brands in Asia, Miasia Group played a key role in identifying and connecting strategic investors for this premium Starbucks location. The Bitexco Starbucks Reserve is not only a coffee destination—it’s a flagship experience that offers small-lot coffee, hand-crafted brewing methods, and an exclusive atmosphere that reflects Starbucks' global Reserve brand identity.

“We’re proud to be part of Starbucks’ continued growth in Vietnam by linking passionate retail investors with one of the world’s most recognized coffee brands,” said a Miasia Group spokesperson. “Our role goes beyond distribution—we aim to create platforms where international brands can thrive through local insight and strategic investment.”

Through this initiative, Miasia Group reinforces its commitment to premium brand development, retail innovation, and cross-border business partnerships in Southeast Asia. The group continues to work with lifestyle and F&B brands seeking sustainable, franchise-based growth across the region.

The Starbucks Reserve Bitexco location stands as a symbol of Vietnam’s evolving retail landscape—where global experiences meet local opportunity.