Miasia Group Partners with African + Eastern to Showcase Premium Wines in Dubai’s Duty-Free & Hospitality Sector

Miasia Group Partners with African + Eastern to Showcase Premium Wines in Dubai’s Duty-Free & Hospitality Sector
Dubai, UAE – In a strategic move to expand its presence in the Middle East’s luxury market, Miasia Group has entered into a landmark partnership with African + Eastern, Dubai’s leading wine and spirits importer. This collaboration will introduce Miasia Group’s exclusive wine portfolio to high-traffic duty-free outlets at Dubai International Airport (DXB) as well as upscale restaurants and hotels across the city.

African + Eastern, renowned for its expertise in premium beverage distribution, will leverage its strong market connections to position Miasia Group’s wines in front of Dubai’s elite clientele and international travelers.

Targeting Dubai’s Thriving Duty-Free Market
With Dubai Duty-Free ranking among the world’s top airport retail operators, Miasia Group’s wines will gain exposure to millions of high-net-worth travelers. The agreement also includes placements in premium dining venues, reinforcing the brand’s prestige in the region.
The initial phase will feature Miasia Group’s signature wine collections, with potential expansions into other luxury spirits. Availability is expected by [Q4 2024 or specific timeline], coinciding with peak travel seasons.

This partnership not only elevates Miasia Group’s international footprint but also enhances Dubai’s reputation as a hub for world-class indulgence.