Insight Sales of Packaged food sector and sustained growth across Asia untill 2030

FOOD BRANDS GAIN MOMENTUM IN ASIA: USD 12 MILLION IN SALES (2022–2024) AND CONTINUED EXPANSION

The packaged food sector is seeing strong and sustained growth across Asia, fueled by shifting consumer preferences, urbanization, and rising demand for trusted international brands. Between 2022 and 2024, key distribution efforts for globally recognized packaged food products have generated approximately USD 12 million in wholesale sales, with the majority coming from Vietnam, Singapore, Thailand, and China.

Leading brands such as Lay’s, Maggi, Heinz, Kellogg’s, Knorr, Quaker, and Hershey’s have successfully captured consumer attention in these markets through wide retail availability and strong brand equity. Their presence spans multiple channels including modern trade (supermarkets and hypermarkets), airport retail stores, hotel and gift basket networks, and increasingly through online B2B platforms.

A key driver of this success is the company’s ability to connect these brands with over 200,000 online resellers and digital storefronts operating across major e-commerce platforms in each country. This model has enabled rapid scalability and strong local market penetration.

Vietnam’s fast-growing middle class and youthful consumer base have proven especially responsive to imported packaged foods, while Singapore’s role as a logistics and re-export hub further supports the region-wide expansion. Thailand and China have also shown consistent year-over-year sales growth.

Looking ahead, the company is preparing to expand into new markets such as Indonesia, the Philippines, and Dubai, with expectations of strong demand for global food brands in both retail and online sectors.

Sales from 2025 to 2028 are forecasted to exceed previous records, with projected purchasing volumes reaching USD 30 million as market penetration deepens and digital distribution channels mature further.